Highly Anticipated, Nutrition-Focused Restaurant

PASADENA, CA (September 13, 2016) – True Food Kitchen, famed restaurant brand from Fox Restaurant Concepts founder Sam Fox and renowned physician Dr. Andrew Weil, celebrates the opening of its Old Pasadena location on Tuesday, September 13.  Known for preparing simple and seasonal foods, True Food Kitchen caters to the wellness-aware with its nutritious, delicious and satisfying fare.

Rooted in a simple set of principles known as the anti-inflammatory diet, True Food Kitchen merges nutrient-rich ingredients with a flavor-forward menu to help people achieve and maintain optimum health, without sacrificing taste. True Food Kitchen emphasizes high-quality, seasonal ingredients with simple preparations to let the freshness and flavor of the food speak for itself. 

The restaurant is a realization of creative visionary Sam Fox, who is known for his passion for great food, design, lifestyle, and hospitality. The eight-time James Beard Award nominee for Restaurateur of the Year worked with Dr. Weil to create an innovative lifestyle and restaurant brand with a vibrant menu featuring a seasonal selection of gluten-free, naturally organic, vegetarian, and vegan options.  

“We’re a restaurant brand that’s as passionate about healthy living as it is its local community, so it’s only fitting that we opened in one of the most walkable and vibrant parts of Pasadena,” said Sam Fox, founder of Fox Restaurant Concepts. “We’re excited to be part of a city known for its commitment to culinary arts, innovation and community.”

California continues to be a focus of growth for True Food Kitchen.  Pasadena marks the brand’s 13th restaurant opening in the U.S. and fifth Southern California location with additional locations in San Diego, Newport Beach, El Segundo and Santa Monica.  Two Northern California locations will open later this fall in Palo Alto and Walnut Creek.

Cuisine

The flavor-forward, nutrition-focused menu includes appetizers, pizzas, salads, and signature mainstays. Some of the restaurant’s most popular dishes include: the Grass-fed Burger, Lasagna Bolognese, Spaghetti Squash Casserole, Sustainable Seabass, and the Inside Out Quinoa Burger – as well as seasonal dishes based on local supply. Notable mentions from the fall menu include vegetable starters, such as the Charred Cauliflower, Chioggia Beet Bruschetta, Handcrafted Butternut Squash Pizza and Autumn Ingredient Salad. A variety of bowl options include the Ancient Grains and Spicy Panang Curry. 

True Food Kitchen also serves up antioxidant-packed desserts ranging from the seasonal Squash Pie, to the wholesome Banana & Coconut Chia Seed Pudding, and the famed Flourless Chocolate Cake.

Behind the scratch bar are natural juices, teas, and refreshers, all of which can be paired with organic and gluten-free spirits for delicious cocktails ripe with flavor, including the Thai Grapefruit Martini, Fig Apple Ginger Mule, Autumn Orchard Sour and the Farmers Market Sangria. The beer list is 100 percent local, and the featured tequila – downtown Los Angeles’s Ixa Tequila from Greenbar Collective – is specially bottled for True Food Kitchen.

Atmosphere

True Food Kitchen Old Pasadena is located in a historic building, the site of the original Texaco service station. Built in 1930, the building was placed on the National Register of Historic Places in 1983 before a major remodel in 1985, which added a second story and expanded the footprint of the building which is now True Food Kitchen. The restaurant offers a unique indoor/outdoor dining experience featuring two dining rooms separated by an outdoor courtyard patio with fireplace as well as a beautiful, bright private dining room available for hosting parties and events for up to 30 people.  Natural woods and bright whites add a contemporary touch to the earthy color scheme, natural elements and greenery. Eco-friendly materials are utilized throughout the restaurant, such as the hardwood floors, which are made of reclaimed wood, and dining chairs made of recycled soda bottles.

True Food Kitchen Old Pasadena is located at 168 W. Colorado Blvd. in Old Pasadena.  For more information, visit www.truefoodkitchen.com. 

About True Food Kitchen

True Food Kitchen is a restaurant concept and lifestyle brand inspired by the principles of Dr. Andrew Weil’s anti-inflammatory diet, a blueprint for a lifetime of optimal nutrition.  Offering a wide selection of vegan, vegetarian, naturally organic and gluten-free options, along with dishes for those following a paleo or Mediterranean diet, True Food Kitchen caters to the wellness-aware by merging nutrient-rich ingredients with a flavor-forward menu.  True Food Kitchen believes in selecting and preparing simple and delicious foods to help people achieve and maintain optimum health.  All ingredients are sustainably sourced and responsibly raised so guests can trust their food.

True Food Kitchen is the realization of creative visionary and Fox Restaurant Concepts founder, Sam Fox’s passion for great food, design, lifestyle and hospitality.   The first True Food Kitchen opened in Phoenix in 2008.  Today, the restaurant has 13 locations throughout Arizona, California, Colorado, Texas, Georgia and Virginia, with plans for three additional locations throughout the U.S. in 2016.  For more information, visit www.truefoodkitchen.com